Sarah McLachlan – World on Fire

If only everyone would do this:

Here’s the backstory:

Sarah donated 148,270 for this video to several charities (see the list here) rather than using that money to produce the video. To me, the main point is in two parts: 1 – wow, $150,000 can do a lot of good, especially in poor countries. 2 – wow, it costs that much to make a video!!? Actually, that’s no surprise now that I’ve been working at a publishing/media company. The amount of money spent on building quality programming is astounding.

Don’t you wish that more companies would do this with their products or stars? Great idea Sarah!!